🧪 SENSORY EXPERIMENT #01
SNIFFBALL - Sniff Ball
Video
DOES YOUR PET HAVE SOMETHING NEW TO DISCOVER?
Sometimes you don't need more toys. You need a new way to explore.
EVERY PET DISCOVERS THE WORLD IN A DIFFERENT WAY
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EXPLORE
Smell, play, and curiosity are ways they discover their world.
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UNDERSTAND
Each challenge can activate your mind and turn the game into a new experience.
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CONNECT
When we understand how they explore, we find new ways to enjoy together.
YOUR DOG LIVES IN A WORLD YOU CAN BARELY SMELL.
Discover how one of their most powerful senses works and learn new ways to turn exploration into play.
01 · SENSORY RESEARCH
WE OBSERVE
It all starts with a question: how does this pet explore its world?
02 · INTERACTIVE CHALLENGE
WE INVESTIGATE
We transform curiosity into challenges, incentives, and new opportunities for discovery.
03 · SHARED DISCOVERY
WE CREATE
We transform what we learn into new gaming experiences to share.
MEET BRUCESTEIN
Brucestein is the Director of the GWOW! Sensory Lab.
He has a theory: when a pet is curious, there's always something new to discover.
That's why he joins us in researching new ways to explore, play, and connect.
LAB NOTES
IT ALL STARTS WITH A QUESTION
WHY DON'T ALL DOGS PLAY THE SAME WAY?
Every pet explores, learns, and interacts with its environment in a different way. That's why, before changing the game, at GWOW! we believe it's worth observing the player.
WHAT DO WE INVESTIGATE AT GWOW! PET LAB?
We investigate new ways to play, explore, and stimulate pets' curiosity. We observe how they interact with their environment and design experiences that turn that curiosity into opportunities for discovery.
WHY CAN THE SENSE OF SMELL BE A NEW WAY TO PLAY?
For a dog, exploring with its nose can turn the environment into an opportunity to search, track, and discover. It's not about replacing physical play, but about adding another way to play.
WHAT MAKES GWOW! PET LAB DIFFERENT?
We don't create products just for entertainment. At GWOW! Pet Lab, we research how pets play, explore, and experience to transform curiosity into new play and discovery experiences.
THE NEXT DISCOVERY STARTS HERE.
Discover new ways to play, explore, and share experiences with your pet.